# Pass Studio

> Pass Studio issues and updates Apple Wallet and Google Wallet passes for businesses: coupons, loyalty and membership cards, event tickets, and custom passes. Passes are designed in a browser editor, distributed by link, QR, form, email, Shopify, Square, or the REST API, and updated in place on the holder's phone. Pricing is per action (issue, push, scan) with included free API calls per plan; there is no per-active-pass fee. Multi-brand organizations (agencies, franchises, holding companies) are supported on every plan through brand workspaces under one billing account.

Hosted at https://www.thepassstudio.com by IDARDIRECT LLC (United States). Public documentation is in English; French and Portuguese mirrors exist for the product guides. The REST API lives under /api/v1 and is documented in the API and Integration Guide below, with request and response examples, a stable error-code contract, published rate limits, and cursor pagination on every list endpoint.

## Product documentation

- [Documentation index](https://www.thepassstudio.com/docs): every guide on one page.
- [Quickstart](https://www.thepassstudio.com/docs/quickstart): from signup to a live pass on a customer's phone in about ten minutes.
- [Live passes and journeys](https://www.thepassstudio.com/docs/journeys): push mechanics, notification channels, campaigns by audience segment, journey transitions, the dynamic loyalty loop.
- [POS staff app](https://www.thepassstudio.com/docs/pos): Pass Studio's pass reader — a staff scan app that runs on any phone or tablet camera with no dedicated hardware: validate and redeem passes at the counter, award points, and let partner venues validate with Camera Scan. Square and Shopify checkouts redeem passes natively.
- [Shopify setup](https://www.thepassstudio.com/docs/shopify): auto-issue passes on paid orders, pass barcodes as discount codes, closed-loop loyalty online and at POS.
- [Teams and brand workspaces](https://www.thepassstudio.com/docs/teams): brand-scoped workspaces with their own passes, wallet, brand defaults, and signing certificate.
- [Organizations, agencies and multi-brand accounts](https://www.thepassstudio.com/docs/organizations): organizations are supported on every plan — one billing account above any number of brand workspaces (sub-accounts), each with its own passes, holders, analytics, and API keys; nothing extra to create or enable. Sub-teams and sub-brands nest to any depth, so a Business → Organization → Brand → Product structure (Meta Business Manager style, or a multi-brand group shaped like Coca-Cola) maps directly. Hierarchy diagram, vocabulary, setup steps, FAQ. API keys are scoped per workspace by design.
- [Import an existing list (CSV)](https://www.thepassstudio.com/docs/integrations#csv-import): no-code CSV member import in the Studio — memberId, name, email, phone rows, up to 500 per batch, credit cost previewed, wallet link emailed to every row with an address, existing holders reported instead of duplicated. For larger or automated loads use the API batch endpoint (up to 500 rows per call, asynchronous job).
- [Credits and billing](https://www.thepassstudio.com/docs/billing): what costs credits and what is free, pay-as-you-go versus Growth and Pro rates, packs, team wallets.
- [Apple certificates, optional](https://www.thepassstudio.com/docs/certificates): passes are signed under Pass Studio's certificate by default; bring your own only for full white-label.

## API and integrations

- [API and Integration Guide](https://www.thepassstudio.com/docs/integrations): REST API reference with endpoints, request and response payloads, idempotency, pagination, signed webhooks, bulk issuance, key scopes (full, read-only, restricted to named passes) and key rotation with a 24-hour overlap, online conversions (POST /redeem with orderId, amount and currency — idempotent per order, feeds partner postbacks and revenue), and automation scenarios.
- [WooCommerce integration](https://www.thepassstudio.com/docs/woocommerce): wallet coupons, loyalty cards and memberships for WooCommerce stores — the pass barcode is a WooCommerce coupon code (create codes in WooCommerce and issue with barcodeValue, or create coupons from the pass.issued webhook), a fifteen-line functions.php hook redeems passes on paid orders through POST /redeem with orderId, amount and currency (idempotent), partner postbacks carry the sale, optional loyalty points via orders/process. No plugin to install.
- [WordPress event tickets in Apple & Google Wallet](https://www.thepassstudio.com/docs/wordpress-events): FooEvents for WooCommerce (worked example reading the documented event_magic_tickets meta keys off the order-completed hook), Tickera (tc_created_order_ticket_instance), Event Tickets and others — one pass per ticket with the plugin's ticket number as the barcode so the plugin's own check-in app and Pass Studio's staff app scan the same code, push updates in place, post-event journey. No plugin.
- [Partner attribution and postbacks](https://www.thepassstudio.com/docs/partners): partners manageable by REST API (GET/POST /api/v1/partners, PATCH/DELETE per id, /test, /partners/report by day) as well as in Settings; tracking links with a partner id and click id for publishers, affiliates, and agencies; signed server-to-server postbacks on pass save and redemption; per-partner report of saves, redemptions, and revenue.
- [Event reference](https://www.thepassstudio.com/docs/events): every lifecycle event (viewed, installed, redeemed, removed, loyalty, journey, order) with its fields and its name in webhooks, Segment, and Zapier.
- [API error codes](https://www.thepassstudio.com/docs/errors): the machine-readable error contract, HTTP status per code, retry guidance.
- [API rate limits](https://www.thepassstudio.com/docs/rate-limits): 600 requests per minute per API key, enforced, with Retry-After and X-RateLimit headers; fair-use terms.
- [Zapier integration](https://www.thepassstudio.com/docs/zapier): triggers on pass events, actions to issue passes, award points, and update fields without code; connects to Mailchimp, Klaviyo, HubSpot, Google Sheets, and thousands of other apps.
- [Segment integration](https://www.thepassstudio.com/docs/segment): pass events with first-touch attribution streamed to Segment and on to Braze, Iterable, Klaviyo, HubSpot, Mailchimp, Customer.io, Adobe Analytics, GA4, Mixpanel, Amplitude, or a warehouse (BigQuery, Snowflake, Redshift, Databricks); no per-integration fees.
- [Wallet pass API guide](https://www.thepassstudio.com/guides/wallet-pass-api): developer walkthrough for issuing Apple and Google Wallet passes from a backend.

## Who it is for

- [Pass Studio for agencies](https://www.thepassstudio.com/agencies): wallet campaigns for marketing agencies, brand workspaces per client, pooled credits, attribution.
- [Partner terms](https://www.thepassstudio.com/agencies/partner-terms): the agency partner terms.
- [Pass Studio for events](https://www.thepassstudio.com/events): tickets and passes for events, entrance validation, post-event journeys.
- [Create a wallet pass for your store](https://www.thepassstudio.com/guides/create-wallet-pass-for-your-store): guide for retailers.
- [Wallet passes for Square sellers](https://www.thepassstudio.com/guides/wallet-passes-for-square-sellers): guide for Square merchants.
- [Best wallet pass platforms 2026](https://www.thepassstudio.com/guides/best-wallet-pass-platforms): comparison of wallet pass platforms.
- [Shopify wallet pass apps compared](https://www.thepassstudio.com/compare/shopify-wallet-pass-apps): comparison for Shopify merchants.
- [PassKit alternative](https://www.thepassstudio.com/compare/passkit-alternative): how Pass Studio compares to PassKit, including scoped API keys, rotation, bulk issuance, rate limits, and team access.
- [Blog](https://www.thepassstudio.com/blog): articles on wallet campaigns and retention.
- [One API key should not open everything](https://www.thepassstudio.com/blog/one-key-should-not-open-everything): why read-only and per-pass API keys, and rotation with an overlap, matter for vendors, event sites, and agencies.

## Trust and legal

- [Status](https://www.thepassstudio.com/status): live status and 30-day history of the dashboard and API, inbound integrations, outbound webhooks, analytics pipeline, and scheduled jobs.
- [Security and data](https://www.thepassstudio.com/legal/security): hosting, encryption, secrets, access control, sub-processors, data retention, how to report a vulnerability.
- [Data Processing Addendum](https://www.thepassstudio.com/legal/dpa): roles, security measures, sub-processors, deletion.
- [Privacy policy](https://www.thepassstudio.com/legal/privacy)
- [Terms of service](https://www.thepassstudio.com/legal/terms)

## Optional

- [Homepage](https://www.thepassstudio.com/): product overview with a live demo pass.
- [Documentation in French](https://www.thepassstudio.com/fr/docs)
- [Documentation in Portuguese](https://www.thepassstudio.com/pt/docs)
- [Sitemap](https://www.thepassstudio.com/sitemap.xml)