Best Apple Wallet & Google Wallet Pass Platforms for Small Businesses (2026)

Plenty of platforms can put a coupon, loyalty card, or membership into Apple Wallet and Google Wallet. They differ on three things that matter to a small business: whether the pass actually redeems at your counter or checkout (versus just displaying a barcode), what you pay before your first customer (several charge $25–49/month from day one), and who the tool is really built for — some of the best-known names here are actually developer platforms or enterprise suites. Here's the honest map.

The short version

• You run a store and want passes that redeem — at a register, a Shopify checkout, or a Square terminal — starting free: Pass Studio.
• You want the simplest possible digital stamp card and don't mind $25/month: Loopy Loyalty.
• You're a developer or agency building on an API: PassKit or Pass2U — though if redemption and loyalty should come built-in, Pass Studio's REST API covers those too.
• You're an EU organization with compliance requirements: Passcreator.
• You're a SaaS platform or agency that wants a white-label pass builder inside your own product: Addtowallet.

1. Pass Studio

Best for: small businesses that want the pass to be the whole system — issue, redeem, track — without a subscription.

Pass Studio is pass-first: design a coupon, loyalty card, membership, or event pass in a live editor (Apple + Google from one design), share it by link or QR, and redeem it where you actually sell — scan at a counter from any phone, synced as a real discount code into Shopify checkout, or scanned straight at a Square register, where the discount applies on the device. Loyalty (points, stamps, reward unlocks, the pass updating live on the customer's phone) runs without a monthly plan: you start with 50 free credits and pay as you go. Developers aren't an afterthought: a REST API handles issuance, per-holder and bulk pass updates, points, revocation, and order processing from any system, with webhooks (like pass.redeemed) and a Segment connection feeding the rest of your stack. No Apple Developer account needed — bring your own certificate only if you want your name as the issuer. Honest gaps: no VIP tiers or referral engine, no direct Klaviyo integration (pass events can reach Klaviyo and the rest of your marketing stack through Pass Studio's Segment connection), and it's the newest tool on this list — the enterprise suites below have longer track records.

Source: thepassstudio.com/docs

2. Loopy Loyalty

Best for: digital stamp cards, done simply.

Loopy Loyalty does one thing well: a stamp card in Apple and Google Wallet, with a web stamper for your staff. Setup is genuinely easy and the product is mature. Starter is $25/month for one card design at one location (15-day trial, no free tier), with higher tiers for more designs and locations. It's stamps only — no discount-code sync to an e-commerce checkout, no register integration — and worth knowing: Loopy Loyalty is made by PassKit, the developer platform at #3, so it's the SMB face of the same company.

Source: loopyloyalty.com/pricing

3. PassKit

Best for: developers and agencies building wallet passes into their own systems.

PassKit is the veteran infrastructure play (since 2012): REST APIs, webhooks, a no-code portal, Zapier and Make out of the box, and volume pricing from $39.50/month plus usage after a 45-day trial. If you have a developer and want full lifecycle control — issuance, updates, membership tiers — it's a strong foundation. If you're a store owner without a developer, you're likely paying for flexibility you won't use; that's what Loopy (their own SMB product) exists for.

Source: passkit.com/pricing

4. Passcreator

Best for: EU organizations and compliance-sensitive programs.

Passcreator is a mature German platform: Apple, Google, and — unusually — Samsung Wallet, a visual designer, landing pages, unlimited push, API access on every plan, EU-hosted, ISO 27001 certified, GDPR-first, and trusted by large European organizations. There's a real free tier (5 active passes), then €16/month for 200 registrations, scaling to €400/month for 10,000. If your loyalty program answers to a data-protection officer, this is the safe pick; for a small shop the per-registration model gets expensive as your card actually succeeds.

Source: passcreator.com/en/pricing

5. Pass2U

Best for: digitizing existing cards and tickets cheaply, with an API.

Pass2U is the budget pay-as-you-go option: credits (30 free to start, then e.g. $50 for 8,000) buy pass creation and updates, with an optional monthly plan ($39–79) if you need unlimited updates for thousands of active passes. It supports punch cards, coupons, tickets, location triggers, beacons, and a REST API. The trade-off is polish and workflow: it's a toolbox more than a marketing system — redemption tracking and campaign features are basic compared to the tools above.

Source: pass2u.net/pricing

6. Addtowallet

Best for: SaaS platforms, POS vendors, and agencies that want to offer pass creation under their own brand.

Addtowallet's distinctive angle is white-label and embedded: an iframe/SDK pass builder you can put inside your own product, plus the standard no-code creation, distribution, updates, and analytics. Pricing starts at a $49/month platform fee including 500 passes, with per-pass rates beyond that and custom development quoted separately. For a single small business it's a relatively expensive entry point; for a platform reselling passes to many clients, the embedded model is the draw.

Source: addtowallet.com/pricing

Also worth a look

• On Shopify specifically — the app-store options (Toki, JeriCommerce, SleekPass) are a different comparison; we wrote it up separately: Shopify wallet pass apps compared →
• WalletThat, BonusQR, Badge — smaller loyalty/coupon-focused tools worth a quick check if none of the above fits.

FAQ

New to wallet passes? How to create a digital wallet pass for your store → · Selling with Square? Wallet passes for Square sellers →

Try the pass-first approach on your own store: Create your first pass — 50 free credits →