Documentation
Everything you need to design, distribute, and integrate wallet passes.
Pass Studio is a design and distribution platform for Apple Wallet and Google Wallet passes. Design coupons, loyalty cards, event tickets, and membership cards in a visual studio, then get them onto your customers' phones — no app to install, no code required.
Passes stay live after they're saved: update a design or award loyalty points and the pass on the customer's phone updates with a push notification. Distribution starts with a scan — customers add your pass from a QR code at the counter, in the window, or in an ad — and runs through share links, public issuance forms, branded emails, a Shopify integration that issues passes on paid orders, and a POS staff app for the counter. For everything else, there's a REST API and signed webhooks.
Guides
From signup to a live pass on a customer's phone in about ten minutes — design, distribute, and push your first update.
Connect your store: auto-issue passes on paid orders, sync pass barcodes as discount codes, and run closed-loop loyalty online and at POS.
Updating passes after issuance: push mechanics, the four notification channels, campaigns across nine audience segments, journey configuration and transition rules, and the dynamic loyalty loop.
Recognize and reward pass holders at the counter — scan the pass QR on any tablet, award points, and the pass updates in the customer's hand. Or turn on Camera Scan and let partner venues validate membership cards with any phone camera and a PIN.
Brand-scoped workspaces for agencies and multi-brand merchants: each team has its own passes, credit wallet, brand defaults, and white-label certificate — switch brands from the top bar.
Organizations are supported on every plan: one billing account above brand workspaces for agencies, franchises, and multi-brand merchants, each workspace with its own passes, holders, analytics, and API keys. Hierarchy diagram, setup, FAQ.
Connect passes to thousands of apps: trigger on pass events (issued, redeemed, removed), and issue passes, award points, or update fields from anywhere — no code.
Stream pass events with first-touch attribution into your Segment workspace — and on to Braze, Iterable, Klaviyo, HubSpot, Mailchimp, Adobe Analytics, GA4, Mixpanel, or your warehouse. Optional anonymous customer personas with no PII.
Wallet coupons, loyalty cards, and memberships for a WooCommerce store: passes redeem as coupon codes, one hook reports paid orders, partners get paid on real sales. A snippet and an API key — no plugin.
FooEvents, Tickera, and other WordPress ticketing plugins: one wallet pass per ticket, scanned at the door by the plugin's app or any phone, updated in place, followed by a post-event pass. A hook and an API key — no plugin.
Publishers, affiliates, agencies: tracking links with a partner id and click id, signed postbacks on save and redemption, and a per-partner report.
Every event across the pass lifecycle — viewed, installed, redeemed, removed, loyalty, journeys — with its fields and its name in webhooks, Segment, and Zapier.
Connect Pass Studio to your stack: the Shopify integration, REST API reference with request/response payloads, bulk issuance (up to 500 passes per call), CSV member import with no code, and signed webhooks — plus the automation scenarios they unlock.
The stable machine-readable error contract for the REST API: every code, its HTTP status, and retry guidance — branch on codes, never on messages.
The fair-use request limit per API key, the 429 contract, and how to build clients that back off and retry safely.
No Apple Developer account required: passes are signed under Pass Studio's certificate by default. Bring your own only for full white-label.
What costs credits and what's free: issuing, pushes, scans, barcode pools — pay-as-you-go vs. Growth/Pro rates, packs, and team wallets.
Guides & comparisons
Questions or a topic you'd like covered? support@thepassstudio.com