Blog

Articles, guides, and comparisons on wallet passes, campaigns, loyalty, and attribution.

ArticleOctober 2026
From spreadsheet to Wallet: how a club gave every member a digital membership card →

Midshires Marksmen moved all the club’s members from a spreadsheet and printed badges to a club ID card on their phones.

Comparison
Shopify wallet pass apps compared →

Pass Studio vs. SleekPass, JeriCommerce, and Toki — verified from their App Store listings.

Comparison
Best wallet pass platforms for small businesses (2026) →

Six pass-first platforms ranked, with real pricing and honest gaps — including our own.

Guide
Send wallet passes by SMS or WhatsApp →

Two Zapier recipes that hand your own Twilio SMS or WhatsApp sender the holder's add-to-wallet link — no code, your number, your name.

Guide
Wallet passes for Square sellers →

Passes that scan like products at a Square register — loyalty without leaving your POS.

Guide
Create a wallet pass for your store →

From zero to a branded pass in customers’ wallets — design, distribution, and updates.

Guide
Issue wallet passes from your backend →

The pass lifecycle in three calls, identifiers, idempotency, and a vendor checklist for evaluating wallet-pass APIs.

Comparison
A PassKit alternative without the platform fee →

How Pass Studio’s pay-per-action model compares to PassKit’s subscription tiers.

ArticleSeptember 2026
One API key should not open everything →

Read-only keys, per-pass keys, and rotation with a 24-hour overlap: why the key, not the person, should carry the permission.

ArticleSeptember 2026
The campaign that doesn’t end when the budget does →

Wallet campaigns give agencies a permanent address on the customer’s phone: acquisition, retention, and the follow-up campaign that costs pennies instead of a media budget.

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